“Made in Italy.” The Snaidero brand has always been synonymous with innovation and outstanding design. The company has a long tradition of partnering with the world’s finest Italian designers, architects, and engineers. All collaborators are leaders in their industries and come from diverse design fields delivering a fresh perspective to the creative process.
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"Architecture must provide indications that also hold value for others, that help others to learn new things, like a kind of training in good intentions."
In 1993 Gae Aulenti designed Etra for Snaidero, an innovative project in which she was able to fully express her own peculiar approach to design. Conceiving pure, simple and elementary forms, which when released from ephemeral and un-influential fashions, become long-lasting and convincing.
"Only by managing to give form, content and expressive meaning to the external appearance, can the result be considered as positive."
Virgilio Forchiassin was the architect that began Snaidero's fortunate and consolidated collaboration with the prestigious Italian design houses. It was quite a bright beginning too, given that the “Spazio Vivo” kitchen he designed was selected by the MoMa in New York for its permanent collection.
“Design has its own world in which to act. The risk is that by emerging from these practical and theoretical boundaries, marvellous settings get created which, however, are short-lived. Be careful of useless things.”
Entrusted with the architectural design of the new Snaidero headquarters in Majano, Angelo Mangiarotti combined harmonious style and technical innovation in perfect synchrony, fully expressing the company philosophy.
“I find that the most successful objects are the ones that remain anonymous, in the right way. This should be a characteristic that a design must possess. Concentrating on the object, on its result, to ensure it has a much longer life.”
Michele Sbrogiò helped Snaidero reintroduce traditional materials and elements into the kitchen, integrated into a modern space in terms of functionality, modularity and storage. The result was “Tempo,” an avant-garde and extremely contemporary design.
“A good design cannot exist if it is not practical, and perfect functionality cannot be achieved without perfect form.”
Creativity and technical innovation, emotion and functional rigour. These were the foundations of the prestigious and fortunate partnership between Snaidero and Pininfarina. Over twenty-five years of history in which the most advanced technological research was combined with aesthetical research.
“I design an object by imagining it in terms of a concept of ‘‘full’ architecture, in which the outer surface is seen more as a shell than as a membrane. This gives rise to projects based on tradition, which are also indisputably contemporary due to their strong fluidity.”
Snaidero began collaborating with the architect Massimo Iosa Ghini in 2000, attracted by his particular style. A design approach marked by projects often inspired by tradition, but that are at the same completely contemporary in terms of their dynamic nature.
“Design should not impose itself purely as an exercise in form, it should instead enhance functionality, above all by creating solid and functional spaces that immediately become welcoming and familiar.”
Two architects united by a common direction: in order to make sense, a design must have a strong basic idea. It is even better if this idea includes several aspects: functional, aesthetic or productive. This vision gave rise to some of the most representative designs in Snaidero's history.
“Design is the raison d'etre of an object: from the thousands of possible shapes that can be attributed, one is chosen, the most significant and expressive of the cultural moment within us, in harmony with our times.”
Design as expressed by Giovanni Offredi – also when it comes to kitchens – underlines the contrast between the simplicity of the basic outline and the refined nature of the overall finished form. This is why furniture designed by him at a certain point ceases to be pure form and becomes art.
“I consider a kitchen to be "smart" when it is able to elegantly interact with the reality for which it has been designed and manufactured. These two qualities are always connected, when we consider that elegance is not just about looks but also about the sobriety, grace and style with which the design is able to adapt to different conditions of use.”
Essential form, constant research of new materials and technologies, combined with minute attention to detail for every element: these are the fundamental elements of Pietro Arosio's design philosophy.
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